Super Stats from Super Bowl Ad

On Friday, February 2, Campus Crusade placed a full-page, color advertisement in the USA Today Weekend edition. We blogged about it last week.

The ad featured both head coaches and points readers to a special Web site, www.BeyondTheUltimate.org.

Here’s a quick look at what has happened so far:

Stats (as of 06.Feb)

  • Total site visits - 176,249
  • Visitors who indicated that they received Christ - 934
  • Visitors who moved on to a followup site - 510
  • Visitors who went to a special e-mail page where they could request more information - 958

How People Found the Site

  • 122,333 - typed “BeyondTheUltimate.org” into their computer
  • 7,536 - typed in a search phrase on Google and clicked on our ads
  • 4,210 - typed in a search phrase on Google, Yahoo, etc. and clicked the link, shown in the search
  • 17,876 - were visiting other Web sites and clicked on a link to www.beyondtheultimate.org