This weekend is one of the busiest airline weekends of the year.  If you happen to find yourself on a Delta flight, you’ll probably see this.

It’s interesting that Delta went out of its way to make this safety video – one of the most ignored pieces of visual media on the planet – eye catching, full of energy and even entertaining (debatable).

What’s even more interesting is that Delta first released this video on You Tube!  BEFORE it showed up on any aircraft.  In doing so, Delta has seen quite a peak of “residual marketing” effects.

I actually have seen it onboard and the response from passengers has been what I would call “better than average.”  There are parts that even make me laugh.  And this is a safety video: