If you happen to see a copy of this weekend’s edition of USA Today, look for this full-page advertisement that was published by Athletes In Action – the sports ministry of Campus Crusade for Christ:

The ad features both head coaches and points readers to a special Web site, www.BeyondTheUltimate.org. The Web site features articles and streaming video from players and coaches who share their stories and talk about their faith in Jesus Christ. Additional articles and a clear presentation of the gospel create multiple opportunities for site visitors to learn how they can begin a relationship with God and receive God’s love and forgiveness.