Super Stats from Super Bowl Ad

On Friday, February 2, Campus Crusade placed a full-page, color advertisement in the USA Today Weekend edition. We blogged about it last week.

The ad featured both head coaches and points readers to a special Web site, www.BeyondTheUltimate.org.

Here’s a quick look at what has happened so far:

Stats (as of 06.Feb)

• Total site visits – 176,249
• Visitors who indicated that they received Christ – 934
• Visitors who moved on to a followup site – 510
• Visitors who went to a special e-mail page where they could request more information – 958

How People Found the Site

• 122,333 – typed “BeyondTheUltimate.org” into their computer
• 7,536 – typed in a search phrase on Google and clicked on our ads
• 4,210 – typed in a search phrase on Google, Yahoo, etc. and clicked the link, shown in the search
• 17,876 – were visiting other Web sites and clicked on a link to www.beyondtheultimate.org